Resume

•  Lead collaborative team in creating multi-channel campaigns for 20+ veterinary pharmaceutical brands

• Drive sales through integrated campaigns spanning digital (web, video, email, social), print (magazine ads, direct mail, brochures) and direct selling with 9 B2B animal health distributors (1,500+ sales reps)

• Work closely with Sales Team to identify target opportunities and make strategic campaign, program and collateral decisions

• Conduct pre-campaign ROI analyses to forecast sales growth and program return on upcoming marketing initiatives

• Measure program objectives and KPIs via post-mortem analyses

• Utilize CRM and marketing automation tools to measure campaign performance and cultivate engagement through direct communication

• Launch an average of 1-3 new products annually with personalized go-to-market strategies

• Foster relationships with key stakeholders at 20+ manufacturers and 9 distributors

 

2019 – Led the executive committee in implementing a 10-year strategic plan to achieve $1B in yearly revenue

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2021 – Elevated to Senior Management Team, working closely with Executive Management to execute strategic company projects

 

2022 – Completed Executive Coaching and Leadership Development training – Arseth Insights, Suzann Arseth