Clipper

In 2020, while the industry was calibrating through the pandemic, our senior management decided to look inward and work in the business instead of on it. During that time we created a strategic plan to hit $1B in revenue within 10 years.

Part of that process was figuring out what our Because is– why companies choose to work with us, why we do what we do, our brand promise, our values, how we'll invest in our future, and the KPIs that will keep us on track.

Our Why became SAIL - Saving Animals | Improving Lives. Because our work either directly or indirectly accomplishes that mission.

And lastly, from this experience, we realized our agency-style full-service marketing department was one of the top reasons manufacturers choose to work with us.